
2010 was a transformative year for
Ning, with the social network platform
shuttering its freemium model in favor of all-paid services for network creators. The company
rolled out the paid models, unveiled a number of new features for content creators,
called Ning Everywhere, and saw an
uptick in the number of paid subscribers. CEO
Jason Rosenthal says that Ning finished the year with 80,000 paying subscribers, with new customer acquisition up 30 percent from a year ago. Today, Ning is launching a number of new features aimed towards increasing network engagement and interaction. One of the most important additions to Ning networks is the newly launched Ning Engagement System, which provides creators with intelligence on member activity level, identifies loyalists, and gathers insights on popular content or activities on networks. Ning also allows creators to add a Ning "like" button that allows visitors to vote up popular content. And Ning now gives network creators the option to add Facebook's Like button easily on their social networks, although the two types of Like buttons could be a little confusing for members.

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