Using surveys for market research on Facebook and other social networks has become a popular way to gain consumer insight quickly and efficiently. Chicago-based Lab42 is an online market research startup that uses social networks, such as Facebook and MySpace, to obtain samples for online surveys. Similar to market research companies like Peanut Labs, Lab42 targets users on games and other applications within Facebook, and allows users to take market research surveys in exchange for earning virtual currency. While there are a number of companies who conduct these surveys, Lab42 is hoping to differentiate itself by offering a cost-effective way for market research firms and ad agencies to survey consumers.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/osU1xVQYqho/
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