Launching today is 140Fire.com, a Y Combinator-backed platform that allows advertisers, publishers, and media buyers to create interactive ad content and polls to overlay on streaming or pre-recorded video. What does this mean? As you can see in the image above, 140Fire's real-time editor allows BMW (in this case) to create and serve questions based on what's happening in the video. Here, in the depths of March Madness, Kevin Love has just stepped to the line to shoot a few free throws, so the ad asks viewers "how many free throws will he make?" According to Founder Jason Wilk, this allows brands to collect data on what viewers are thinking in real-time and monetize those high-interest points in video content.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/CKEcEKIUJYg/
TECHNITROL TAKETWO INTERACTIVE SOFTWARE SYNTEL SYNTAXBRILLIAN
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