Placecast Debuts All-In-One Geolocation Data Funnel LocalBox

As more and more geolocation apps hit the market, there is an enormous amount of data from these applications that can be mashed up to provide greater use to consumers. Location-based advertising and marketing service Placecast is hoping to help developers sort through all this data with the debut of LocalBox, an 'all things location-based' data funnel that allows carriers, handset manufacturers, and app developer communities to add location-based information from any source into a mobile operating system or software development kit (SDK) at scale. LocalBox, which is in private beta, sources data about location in real time from a number of different open API?s, such as those for Foursquare, Citysearch and more, and then reconciles them all to a specific place. In addition to pulling in point of interest data from many different sources, LocalBox cleans up this data for duplicates, erroneous listings, and different expressions of a location, and then normalize them all to a single, correct location in real-time.

JDA SOFTWARE GROUP JACK HENRY and ASSOCIATES IXYS ITRON