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Thursday, September 30, 2010
Drug Rep Accidentally Admits There's No Justification For Massive Markup Over Generics
Ever wondered why brand name drugs are so much more expensive than generics? Well, so did one Reddit user, who asked what magical qualities made a branded pill worth $500 when the generic was available for $10, and got back a response he wasn't expecting (found via Consumerist), as the rep accidentally emailed him the question that the rep meant to email a superior:
In other words, there's simply no good reason. Of course, the monopoly rents afforded to the branded drug maker through patents probably helps. Combine that with the amount of money dumped into highly questionable and dangerous advertising, and you get a bit closer to the answer...
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