Innovid Raises $4.1 Million For Interactive Pre-Roll Advertising Technology

Innovid, a video advertising startup, has raised $4.1 million in funding from Genesis Partners and T-Venture, the venture capital company of Deutsche Telekom. This brings the startup's total funding to $7.1 million. Innovid� develops an interactive pre-roll advertising product, called iRoll, that allows advertisers to turn any existing pre-roll video ad into an interactive one. And users are encouraged to click and perform mouse gestures with the interactive ads to gain further information.

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