Chasing the general trend of people spending more and more time on their phones, video ad network�
BrightRoll announces today their expansion into mobile video advertising, attempting to expand inventory and lower CPM costs. Advertisers and third party buyers can now buy mobile pre-roll ads through BRX, BrightRoll's video ad buying platform. BrightRoll is one of the largest video ad networks, serving 65,489,000 uniques a month according to comScore. What's interesting in this latest development is that rather than only placing video ads before video content (which is scarce outside of YouTube), BrightRoll is basically doing the same thing as it does online and serving up ads in front of any content on your phone, whether it be video, audio, games or apps
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