Friday, August 20, 2010

Facebook Places Vs. The Location-Based World

Let's just pretend for a second that Facebook Places aka Facesquare is a charitable attempt on Facebook's part to quell check-in fatigue by making nice with Foursquare, Gowalla, Booyah and Yelp (and not another attempt by Facebook to turn the world into this).

Because Booyah always throws people for a loop ("Who the hell uses MyTown?") and Loopt's 4 million users statistic always seems to shock people, we've posted this handy LBS comparison below. Water cooler tech forecasters should take note of Facesquare's current lack of game mechanics.

As a wise TechCrunch commenter once said, "Just because you don't use it, or have never heard of it, doesn't negate its market share."

Twitter TrendHunter Marketing Sherpa Guy Kawasaki

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