Perhaps unsurprising for a newspaper that probably has more SEO staff than, well, actual journalists, the UK's Daily Mail is hiring a new Search Engine Optimization manager. Interestingly, however, the job advert itself in fact appears in the newspaper's website robots.txt file, which isn't usually designed to be read by humans but is targeted at search engines bots to tell them what content shouldn't be indexed and other related information. The idea being that only particularly geeky SEO types would be snooping around in said file, the type of candidate that the Daily Mail hopes to attract.
Here's the 'advert' as spotted by Malcolm Coles, an SEO guy himself:
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