As we noted a couple days ago, the video Facebook made to explain their new Places feature was a bit Apple-esque. But something else they pulled off recently was even more Apple-esque: the secrecy surrounding their location launch.
Sure, we spotted the code for it months ago when an overzealous engineer likely pushed the code (but not the actual feature) to the touch.facebook.com version of the site a bit early. And everyone generally knew that something in the space was coming from them. But what's odd is that we hadn't heard from anyone who was actually using it out in the wild in the past several months. The best we got was all the way back in March when someone saw a very early beta of it. As we noted at the time:
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