"If you don't have a social strategy, you better go get one," said
John Doerr in a briefing about the
launch of the sFund. It's a new $250 million fund dedicated to what Doerr
calls the
Third Wave. Amazon, Facebook, Zynga, Comcast and Allen & Co. are investing in the new fund, as well as others. The three "anchors" - Amazon, Facebook and Zynga - are also committing to help startups taking investments from the fund. And the CEOs of these companies,
Jeff Bezos,
Mark Zuckerberg and
Mark Pincus, joined Doerr and
Bing Gordon on stage today to announce it. The fund will make investments ranging from $100,000 to $100 million, says Doerr.

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