Wednesday, October 27, 2010

How to Use Storyselling to Boost Sales

This guest post is by Johnny B. Truant, of JohnnyBTruant.com.
When I was in high school, I witnessed the most impressive sales job I have ever seen.
One afternoon, the entire student body was called to the auditorium for an assembly. Nobody knew what the assembly was about. We were just told to attend.
The presenters were [...]

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