Using web applications to drive traffic to brick and mortar shopping stores is a strategy that seems to be paying off for retailers. In March, Forrester reported that the ?online research, offline buying? consumer market represents $917 billion in consumer spending, which was 30 percent of all U.S. retail sales at that time. As more and more developers build applications for this market, there is a demand for product inventory and store location data. Enter Retailigence, a stealth startup incubated in the Founders Institute that applies the Localeze-model to in-store product inventory and listings. In conjunction with the startup's public launch, Retailigence is also announced that it has raised $1.5 million in seed funding from Draper Fisher Jurvetson, Quest Venture Partners, Dave McClure, ZIG Capital, Global Brain Corporation and other angel investors. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/npJrlcuplnE/
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