Thursday, January 20, 2011

Editorial: I Think I'm Sold On 3-D Gaming

Zelda: Ocarina of Time 3D on a 3DS John Mahoney

At Nintendo's launch event today, I played a dozen games on the 3DS, their forthcoming 3-D handheld system. Having previously spent a few minutes with it at CES, along with a bevy of other 3-D gaming gear, after today's playing I'm ready to make a declaration: 3-D's killer app is not movies and television. It's gaming. Here's why.

This feeling began to solidify for me earlier this month at CES. Being a 3-D skeptic at CES is like being a vegetarian at a 24-hour all-you-can-eat prime rib buffet. But there I was, facing a tidal wave of 3-D products head-on for the second year running and, frankly, still not feeling at all excited about our extra-dimensional future. That is, until I spent about 20 minutes playing Call of Duty in 3-D on a Toshiba 3-D laptop.

Here's the main problem: right now, the 3-D experience sucks when more than one person is involved. Out of the confines of a theater, watching video entertainments with others almost always begets multitasking. You want to discuss the movie, make jokes, eat a snack, maybe browse the web on your laptop or tablet. Channel surf. You'll occasionally want to get up and walk around, and see the TV from different angles while doing so. You'll watch sporting events or favorite weekly shows with big groups. These activities range from annoying to just plain impossible with current-gen 3-D TVs and their limited viewing angles, required glasses and blurry picture for anyone not wearing a pair.

What snapped into focus while playing the Nintendo 3DS and Black Ops on a 3-D laptop is that we don't multitask while playing games. Especially in a single-player setting, at home or on a handheld. In this environment, 3-D makes so much more sense. It's just us and the game--no need to accommodate other activities. Plus, in a gaming environment, many players are already used to donning geeky accessories like earpieces to talk trash online, or fancy surround-sound headphones for PC gamers. Adding glasses to that mix doesn't feel as awkward and uncomfortable.

Plus, in a fully synthetic environment, the 3-D effect is more enjoyable, and more powerful. Many people I've talked with about 3-D enjoy digitally animated features like Toy Story 3 or Despicable Me more than live-action films. The all-digital scenes in Tron were much cooler in three dimensions than looking at the actual humans (even Jeff Bridges's freakish youth mask). This is true too for games. As good as computer animation is today, it still inserts a degree or two of separation from reality; in this environment, the fantastical nature of 3-D feels more at home.

Additionally, there are more elements to take on the 3-D effect in games. Your HUD or on-screen radar map can hover pleasantly above the action. The best 3-D effect is that of depth, looking into the screen rather than having objects flying out at you. In a first-person shooter, a sense of depth truly adds to the realism of the environment. In just 20 minutes of strafing long corridors and peering over cover, I felt more excited by Call of Duty than I had at home on the Xbox in quite a while.

Nintendo's move with the 3DS proves that they've figured this out, too. Not only is the 3DS an experience for two eyeballs only, it also nixed the glasses by using a nifty parallax barrier display. A slider varies the intensity of the 3-D effect from zero (good ol' 2-D) to strong, at any time, in any game. A great feature.

So I must say, I'm excited for the 3DS. And in turn, I can now at least entertain the thought of having a 3DTV (or, perhaps more practically, a 3-D-capable computer monitor) in my home, one day, for gaming.

Source: http://www.popsci.com/gadgets/article/2011-01/i-think-im-sold-3-d-gaming

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Google Ventures Leads $600K Investment In LawPivot, A Quora For Startup Legal Advice

There's no doubt that the success of startups like Quora have propelled the Q&A space into the spotlight. And there seems to be room for other niche Quora-like sites, such as enterprise-focsued Opzi and recently launched LawPivot, which provides crowdsourced legal advice to technology companies. Today LawPivot is announcing that it has secured $600,000 in new funding from Google Ventures and a number of angel investors, including Richard Chen, David Tisch, David Li, Nick Mehta and Don Hutchison. This brings LawPivot's total funding to $1 million (the startup previously raised $400,000 in angel funding). LawPivot is essentially a ?Quora for legal advice? that allows technology companies to confidentially ask legal questions to expert attorneys. Questions are completely confidential, so companies still have privacy within the platform. The startup was co-founded by a team of lawyers and tech execs, including Jay Mandal, a lead mergers and acquisitions attorney at Apple; Nitin Gupta; an intellectual property litigation lawyer; and Steven Kam, a software engineer and architect with experience as an intellectual property litigation lawyer. Clearly, these guys have experience in advising tech companies on how to navigate the law.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/l3g00mjIfQM/

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5 Ways to Get More From Online Video

5 Ways to Get More From Online Video

This content from: Duct Tape Marketing

5 Ways to Get More From Online VideoThis content from: Duct Tape Marketing The use of video to tell your story, put a real live face on the company and showcase your products, services and customer testimonials is a very foundational online tactic these days. As cameras become more sophisticated and cheaper to buy and [...]

Source: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/7GUhwYKgqdM/

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Zynga Becoming A Trademark Bully: Threatens Blingville For Daring To Use 'ville'

Zynga is really building up quite a reputation as a trademark bully lately. The company, which also has a reputation for copying everyone else, got into a legal fight last year after it copied the name of its game Mafia Wars, from another company who had that. The two companies had come to an agreement earlier, which Zynga simply decided to ignore. And now it's stretching its trademark bullying in more ridiculous ways, claiming that no one else can append "ville" to any social media game. It sent a cease & desist to the company that runs Blingville (which has had the domain for many years). Eric Goldman alerts us to the news that the company behind Blingville, has hit back by filing a lawsuit against Zynga (full filing embedded below) asking the court to declare that Blingville doesn't infringe on any Zynga trademark. What I really don't understand is why Zynga is acting this way. It has no reason to be a trademark bully, and doing so only makes the company look petty.

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Source: http://www.techdirt.com/articles/20110117/02525512697/zynga-becoming-trademark-bully-threatens-blingville-daring-to-use-ville.shtml

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How to Solve the Blogging Puzzle

This post is by Kiesha of WeBlogBetter. Have you solved the blogging puzzle? Or are you just puzzled? As a kid, when winter break rolled around, I found myself with too much time on my hands. So I would occupy myself with 1000-piece puzzles. They kept me entertained for days. But after several hours working [...]

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Wednesday, January 19, 2011

The Rise And Fall Of Yahoo: The Infographic

It's no secret that Yahoo is in a troubled place. And has been for awhile. We just learned of the news that Yahoo is looking to sell bookmarking service Delicious and "sunsetting" a number of other web services. Preceding this debacle was a massive round of layoffs that affected over 500 employees. Many have tried to pinpoint where Yahoo went wrong (i.e. product strategy, leadership etc.), but this infographic, titled "The Rise And Fall Of Yahoo," gives you a play by play of the company's history, acquisitions, highs, lows and more. Produced by Focus, the timeline ends at February 2010. Of course, Yahoo's downward spiral continued past this point, culminating in December's events. And the infographic, which begins the timeline in 1994, does miss some of the more intricate details in Yahoo's history. But it does capture the fact that there have been more failures in the past few years than successes for Yahoo.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/KRo4vhoIkUc/

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What My 4-Year-Old Son Taught Me About Successful Blogging

In October I was involved in a Keynote at BlogWorld Expo, where I told the story in this video of my son who reminded me of a powerful principle of successful blogging. So many people have since told me how much they enjoyed and were impacted by the story that I thought I should capture [...]

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Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/VaXDaR7B9e8/

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