5 Ways to Let Prospects Sample Your Brilliance
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5 Ways to Let Prospects Sample Your Brilliance
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?We asked ourselves, what would happen if a MacBook and an iPad hooked up? Well, this is the result, we think it?s the future of notebooks.?There is always a deep strategic intent with the things that Apple does, especially when it comes from Steve Jobs. The first phase in ?hooking up? that took place between the MacBook Air and iPad foretells a deeply converged future on many levels.
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ON SEMICONDUCTOR NVIDIA NUANCE COMMUNICATIONS NOVELLUS SYSTEMS
?We asked ourselves, what would happen if a MacBook and an iPad hooked up? Well, this is the result, we think it?s the future of notebooks.?There is always a deep strategic intent with the things that Apple does, especially when it comes from Steve Jobs. The first phase in ?hooking up? that took place between the MacBook Air and iPad foretells a deeply converged future on many levels.
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INTERNATIONAL RECTIFIER INTERNATIONAL GAME TECHNOLOGY INTERNATIONAL BUSINESS MACHINES (IBM) INTERDIGITAL COMMUNICATIONS
We call attention to the fact that ACTA negotiators have decided among themselves to overturn the decision of the WTO dispute settlement panel in the recent China-Enforcement case by reinterpreting the phrase "commercial scale" with respect to willful trademark counterfeiting and copyright piracy so as to refer to any activity carried out for a direct or indirect economic or commercial advantage. This is startling in light of the WTO panel's contrary decision that the term "scale" refers to a level of activity, and it highlights the risk to WTO law posed by turning enforcement matters over to small groups of plurilateral negotiators operating outside the WTO legal framework.India is also pointing out that the negotiators involved in ACTA appear to have exaggerated the "threats" involved (something we've pointed out for years, but it's nice to see it called out in an international forum):
To find an effective and enduring solution to the problem, we need to step back from a purely mercantilist approach. We also need to avoid exaggerating the issue of counterfeiting and piracy since there is lack of empirical data. Even the US Government Accountability Office (GAO) has recently raised serious questions concerning the data that has been relied on by proponents of the ACTA to support the effort.This is also the first time I've seen anyone else actually point out that ACTA is, very much, a mercantilist (protectionism) approach.
LEVEL 3 COMMUNICATIONS LAWSON SOFTWARE LAND SOFTWARE LAM RESEARCH
Weekend Favs October Twenty Three
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How to Unfriend on Facebook
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LAM RESEARCH LIBERTY GLOBAL LM ERICSSON LOGITECH INTERNATIONAL
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ACCENTURE ACER ADOBE SYSTEMS ADVANCED SEMICONDUCTOR ENGINEERING
According to Seidenberg, Jobs told him during a December 2009 meeting, "Decisions you made [at Verizon] are decisions we would make at Apple."That sounds like it's Jobs more or less saying that he respects Verizon because they stood up to him. They wouldn't�compromise�on their vision.
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The man we all need to thank is someone named Larry Goldberg, a travel agent who had the good sense to ask his mother to tape Russ Hodges' call so he could listen to it after work. Because of Larry, we have the most joyous call in the history of sports to enjoy forever.Yes, thanks to infringement, we have that moment in history.
The Nissan Leaf is the first of its kind: a truly mass-market battery-electric car. Starting in December, Nissan will begin selling and leasing the car in North America, Europe and Japan. Globally, it will build 50,000 Leafs for the 2011 model year.
Check out the photo gallery
A 600-pound, 24-kilowatt-hour lithium-ion battery pack, which lines the floor underneath the cabin, powers the Leaf for approximately 100 miles, a number that will grow or shrink depending on conditions and your driving style. The Leaf draws a full charge in approximately eight hours from a 220-volt "Level II" charging dock; Nissan is leaning heavily on the Volt's first buyers to have a such a charger professionally installed in their garages, primarily because the company is aware of how profoundly annoying it will be to charge that big battery from a 110-volt outlet (it will take some 20 hours).
The Drive: A spin in the Leaf will rid anyone of the notion that electric cars are basically golf carts. Thanks to that greatest quirk of electric drive-instantaneous torque-the Leaf will quite literally push you back in your seat under hard acceleration. Things settle down from there; this is a compact commuter car, not a Tesla Roadster, and it feels faster than it is. Still, I found the Leaf perfectly solid and competent on the freeway. The 80-kilowatt AC synchronous easily pushed it to the brink of 90 mph, and the ride remained quiet, sturdy and smooth. I've heard of other drivers, presumably operating on more police-free stretches of road, reaching 94 mph, which is funny considering that the car's top speed is officially limited to 90 mph. On some twisty country roads, the Leaf felt sharp, nimble, and fun. And around town, it drives like a smooth and whisper-quiet version of your standard nicely equipped compact car.
The Interior: The Leaf is surprisingly roomy for a little hatchback. Legroom in the driver and passenger seats was perfectly adequate. (I don't know how I'd feel if I were taller than 6' 6"), and Nissan says it has successfully mounted three car seats at the same time in the backseat. The cargo bay is remarkably deep.
The User Interface: The instruments and control panel are all suitably tech-tastic. A sharp-looking digital instrument cluster performs the usual functions (speedometer, odometer), tells you your remaining driving range, and gives you feedback on your energy usage, although the easiest way to figure out how efficiently you're driving is to watch how quickly your remaining range drops. (By the way, push this car hard on the freeway, and that number will plummet.) In one mode, the bright, easily readable navigation screen displays the radius in which you can operate the car without running out of charge. Charging and interior climate can be controlled remotely via the Leaf's smartphone app. And of course you'll find the usual suite of mid-grade automotive gadgetry: Bluetooth, voice command, cruise control, an optional backup camera.
The Price: Lithium-ion batteries are expensive, and Nissan hasn't released the price of the Leaf's battery pack, but a reasonably informed guess pegs it somewhere between $15,000 and $20,000. Yet after the $7,500 federal tax credit, the Leaf starts at $25,280-cheap enough that no one understands how Nissan will make money on it. Lease rates are reasonable too: $2,000 down, $350 a month. And in states such as California and Colorado, which offer additional incentives (a $5,000 rebate and a $6,000 tax credit, respectively), the Leaf starts to become very attractive, particularly when you consider that you'll never buy gas for the car, change the oil, replace the spark plugs, and so on.
The Price: For people who don't live in states with additional tax credits, $25,280 is a lot to spend for a compact car that can't go farther than 100-something miles without stopping for a several-hour recharge-that is, for a second or third car.
For Many People, The Exterior Design: The car's looks have grown on me-and it is certainly distinctive-but to others, the Leaf can look like a cartoon insect. Many of those design tweaks were made either to improve aerodynamics or reduce wind noise; for example, the bug eyes are there to deflect wind around the side-view mirrors, reducing noise at high speeds. But still.
The Leaf is a quick, nimble, fun-to-drive car that is, at least theoretically, more than adequate for the daily driving needs of 90 percent of Americans. Are you a dentist in Denver who bought a Land Rover for weekend ski trips, but now you're tired of needlessly torching barrels of oil during your daily commute? The Leaf is a perfect workweek car for you. But when the weekend comes and it's time to drive 300 miles in a stretch, the Leaf will not do, which is why you'll be keeping the Land Rover in the garage.
None of the its limitations come from the engineering or design of the car itself (though you could argue that by opting to do a battery-electric vehicle instead of a plug-in hybrid, Nissan knowingly yoked it with its range limitations). In the coming years, as batteries get cheaper and more energy-dense, and as charging infrastructure spreads (right now, 13,000 Level II charging stations are planned for installation nationwide by 2012), cars like the Leaf will make more sense for a lot more people. And that's not even considering what could happen to oil prices. At the moment, however, the Leaf must contend with the limitations that come with being the first and only mass-market battery-electric vehicle to arrive on the American market. We see it as the highly promising start of something very interesting.
Source: http://www.popsci.com/cars/article/2010-10/nissan-leaf-nicely-done-not-everyone
This new Spiderman-style suit may not win astronauts a spot in the fashion hall of fame, but it could help keep their bones intact during long spaceflights. Described in a new paper, prototype tests of the Gravity Loading Countermeasure Skinsuit, being developed by a research team at MIT's Man-Vehicle Laboratory, show that the suit simulates the effects of gravity on the human body, which could solve one of the biggest obstacles to future human space travel.
Astronauts lose 1 to 2 percent of their bone mass for each month they spend in space. As far back as the Gemini missions, conditioning exercise regimes have been used to slow the rate of bone loss, but a 2001-2004 NASA-sponsored study showed that crew members aboard the International Space Station (ISS) were still losing up to 2.7 percent of their interior bone material and 1.7 percent of outer hipbone material for each month they spent in space. If ISS crew members lose this much bone density after 4 to 6 months in space, astronauts on long missions to Mars-voyages that could take years-could lose enough bone mass that they suffer fractures while carrying out tasks on the Martian surface.
With stirrups that loop around the feet, the elastic gravity skinsuit is purposely cut too short for the astronaut so that it stretches when put on-pulling the wearer's shoulders towards the feet. In normal gravity conditions on Earth, a human's legs bear more weight than the torso. Because the suit's legs stretch more than the torso section, the wearer's legs are subjected to a greater force-replicating gravity effects on Earth.
The prototype suit testing took place on parabolic flights that created brief periods of weightlessness. Results showed that the suit successfully imitated the pull of gravity on the torso and thighs, but it did not exert enough force on the lower legs. Researchers are now refining the suit's design to address this; they also plan to test the suit to see how it performs when worn overnight. Volunteers who wore the suit on the test flights reported that the suit was comfortable and did not significantly restrict movement, which means crewmembers can work and exercise while wearing the suit.
An article on the study will be published in the journal Acta Astronautica.
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Weekend Favs October Twenty Three
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NUANCE COMMUNICATIONS NOVELLUS SYSTEMS NOVELL NETWORK APPLIANCE
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APPLIED MATERIALS ARIAN SEMICONDUCTOR EQUIPMENT ARROW ELECTRONICS ASML HOLDING
Weekend Favs October Twenty Three
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INTERSECTIONS INTERNATIONAL RECTIFIER INTERNATIONAL GAME TECHNOLOGY INTERNATIONAL BUSINESS MACHINES (IBM)
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First, companies scramble to get patents that can be included in the patent pool (rather than focusing on actually innovating in the market and understanding what the market wants). Once the pool is truly established, patenting decreases, because it's just not worth it to compete. After the patent pool dissolves, then others finally get back into the market. Second, because the patent pool locks in the effective "standard" early in the process, it might not actually be the best technology. In their research, Lampe and Moser found that this is exactly what happened with the first patent pool concerning the sewing machine. It "shifted the direction of innovation to an inferior technology... which was known to be significantly less robust, and unsuitable for mass production."Are patent pools better than the legal jumble of lawsuits from the graphic above? Maybe. But are they the best solution out there? Absolutely not. Instead, a better solution would be to just let the market compete on the merits of the products and let the market decide, rather than focusing on any monopoly rights that will exclude innovators.
Then, once they're in the patent pool, they become anti-competitive: suing any upstart that tries to innovate and is not a member of the patent pool. So, effectively, rather than innovating, they use the patent pool to block any competition. Finally, once the patent pool is in place, the companies involved decrease their own pace of innovation, because they've basically just blocked out the competitors. Thus, they don't need to keep innovating at the same pace.
Thanks for joining us for a very special All Hallow's Eve This Week in the Future. The art is provided, as always, by Baarbarian, but it's up to you to determine what four PopSci stories from this week the image represents.
Post your guesses in the comments section, and if you are the first to correctly name the five PopSci stories from this week represented above, you'll win a T-shirt of the image. (If you can't wait, you can buy your own right here.)
Until next time, enjoy our past weekly illustrated roundups here.
Source: http://www.popsci.com/science/article/2010-10/week-future-october-25-october-29-2010
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Getting the internet on your TV used to be so complicated that all but the most savvy tech-lovers (or struggling, geriatric WebTV users in 1997) didn't even bother. But now that we get more of our video from the web than ever before, the Powers That Be have deemed it time to bring the two worlds together yet again. The first Google-ready home-theater equipment is rolling out now, so we spent a couple days with Logitech's Google-TV-ready Revue set-top box so see how what happens when worlds collide. All told, Google has done what it's advertised in a more seamless way than anyone has before, but a few hiccups keep it from playing nice with everything you'll wanna watch.
Google TV is the first search engine for your TV. A Google TV (GTV) capable device is one that will allow you to search and view web video on you TV without having to connect to a computer. The first such device is the Revue by Logitech. The small Intel Atom-powered box nestles itself between your existing cable box and your TV, overlaying GTV's engine atop your own cable feed. What's special, though, is how the overlay is done: Google has not only brought its omnipresent search bar onto your TV screen, but built an entirely new indexing system specifically catered for web video streaming and searching. Taking listings from your cable company and the web and marrying them into one source-agnostic results page. "I don't care where my stream of Community comes from, I just want to watch it now." That's the underlying premise of Google's seemingly seamless integration of two different content sources.
Shows' Index Pages: When you enter the title of a show into the GTV search bar, you aren't met with the usual web-style list of random websites and blogs; what you see, rather, is a pulldown menu of sorted links. If there's an air date of the series upcoming, it will appear at the top of the list. Following that is a result labeled "series" which sends you into an index page with a show summary and an index of all the current episodes with links to the various sources that carry them. A grid displays what shows you can see on live TV, what you can stream for free, and what you can stream for a price from a service, such as Amazon Video On Demand. Grabbing all those network streams, though, is a trickier proposition (more on that later).
Smart Display: Even if you're not searching for a series, GTV's default engine creates an index page of videos relating to almost any search query (be it an actor, film, place, what have you). Entering "Morgan Freeman," for instance, brings you to a thumbnail-based spread of movies he's in that are available to watch (either though channel guides or streamed from the web). Below that is a listing of web video clips matching your keyword search accompanied by thumbnails. You can also, naturally, choose to do a plain ol' web search, which will bring you to the regular Google homepage.
Queue: Think of the GTV queue as a DVR for video streams. When you land on a show index page, there's an option to "add series to queue." This will then add any new uploads of episodes of that show to a queue on the GTV home screen to let you know there's new content ready and waiting
Picture in Picture: You can do anything you like in the GTV interface and still keep a live TV image in the corner of your screen. Say you're watching a live NFL game and want to check on your fantasy team: hit the PIP button on the keyboard, fire off a search in the integrated Chrome browser, and check you stats and watch the game on the same screen.
Google TV Ready Sites: Several sites, most prominently the Google-owned YouTube, have re-coded their sites to be GTV friendly (much like sites designed to be easy to use with a Wiimote). Instead of having to browse to them in Chrome, each site has been re-skinned for GTV, using it as a portal. YouTube Leanback, for one, instantly launches videos into full-screen high-def related-video thumbnails strung across the bottom of the screen.
What's On: Say you're in the mood to watch, I dunno, something, but you're not sure what. The What's On menu sorts whatever's on the air right now into categories. In the mood for a movie? Each one is listed individually along with its channel and how much of the airing is left.
The Keyboard: Kudos to Logitech. Their GTV remote, as all are required to, has a full QWERTY keyboard, but this one is especially comfortable, so much so that I was able to do the lion's share of my navigating without ever having to look down. The layout of the directional keypad is intuitive, and the integrated search button pulls up the search cue no matter what screen you're in.
Lack of Network Streams: It makes perfect sense that the major TV networks (ABC, NBC, CBS and Fox) aren't huge fans of GTV; they want to have full control over their shows being piped into our living rooms, and hopefully make some money in the process. And while watching a free web stream on NBC.com on your laptop may not seem drastically different than doing it on your Google TV, to the networks that's a terrifying proposition. Think of it this way: why would anyone even need a broadcast if they can just search and instantly play a free web stream the day after on the best screen in the house? You don't even need a DVR to time-shift anymore. So, naturally, most of the major networks have blocked GTV from streaming their web content, and only sad "this video cannot be played" boxes appear where your Modern Family stream should be. In essence, this is currently hamstringing the very heart of GTV. We hope soon they'll all find a way to play nice. Oh, the same goes for Hulu, too, kids.
Apps: The same complaint can be made of GTV as can any new platform: there's not enough being done with it--not yet. Out of the box, GTV has a small suite of apps, and for the most part their content isn't is particularly robust. Netflix is the main offender; you can only access your instant queue--no search, no recommendations--which is miles behind the leading Netflix integrations on the Xbox 360 and Apple TV. It's especially sad in comparison to Pandora, which has full functionality of the website. Still, developers are hard at work coding the next-gen of GTV apps, so hopefully this improves soon.
Browsing: While anything that will render in a Chrome browser will display in gorgeous high-def through GTV, using it for general-purpose web surfing is not ideal. Sure, we were able to load Facebook and PopSci.com easily enough, but navigating through links with a tiny pointer on a massive screen can be a frustrating experience. Stick to pre-programmed GTV web-based apps and their more user-friendly large buttons and fonts.
Integration: Almost there. While Google TV can search your guide, unless you have DISH Network, it won't play nice with your DVR. On our TimeWarner box, it could see upcoming listings for shows, but couldn't tell us if we had it recorded and saved locally, nor could we tell our box to record a particular show airing right from the Google TV menus.
$300 for the Logitech Revue box and keyboard.
It'll be interesting to see where GTV goes once its place in the home entertainment marketplace settles down--along with networks, of course. What'll be most interesting, though, is to see how developers use its SDK to create new, interactive apps. Given access to closed-caption information, a script could easily be run that live translates all the dialogue into any language Google Translate supports. Or, IMDB entries can be automatically linked to guide listings based on metadata and keywords. The key for those apps, though, is focus; this is not a gaming platform, nor is it a place to deal with text. Google TV is just that: TV from Google, with the TV first, Google second. A strong focus on media, video streams, and dynamic content will be what helps the platform truly shine.
Source: http://www.popsci.com/gadgets/article/2010-10/testing-goods-logitech-revue-google-tv
How to Create a Social Media Conversion System
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